2/4/2025 | 10:50 AM - 12:10 PM | Grand Peninsula D

The rise and fall of SENSIO - Lessons for the next wave of consumer 3D

Author(s)

Nicholas Routhier

Abstract

From 1998 to 2016, SENSIO stood as a trailblazer and industry leader in digital 3D entertainment technologies. Founded by passionate young entrepreneurs, the company aimed to democratize the 3D experience on the consumer market. Throughout its 18-year journey, SENSIO pushed the boundaries of the industry, achieving several notable "firsts"—such as releasing the first Hollywood 3D movie on DVD, powering up the first stereoscopic 3D console game, and enabling the first live 3D event in cinemas. Its innovative technologies, products, and services were integrated into millions of devices from global giants like SAMSUNG, Vizio, LG, and Panasonic.

However, by 2016, with the decline of 3DTVs and diminishing audiences in 3D theaters, SENSIO ceased operations, marking the end of the latest wave of 3D in the consumer market.

In this talk, Nicholas Routhier, former co-founder of SENSIO and current co-founder of CubicSpace, will revisit SENSIO’s story, walking through the five key phases of its history. He will provide an exclusive insider’s perspective on the rise and fall of the last 3D wave. With the resurgence of spatial computing and glasses-free 3D displays, join him to uncover invaluable lessons that could help make the next 3D wave a breakthrough that endures.